Freudian Slips: Biting the Silver Bullet

Freudian SlipsImage Hosted by


My Photo
Location: Irony, New Jersey, United States

Life takes us many places. It's a box of chocolates and a Hansel and Gretal trail of candy wrappers. I have filmed as an actor in The Happening, Invincible, The Lovely Bones, The Bounty Hunter, The Greek American, Bazookas, Limitless, TV's Its Always Sunny in Philly, Outlaw, New York, The Warrior, The Nail, Game Change, Cold Case, & commercial work includes The Philadelphia Eagles, Septa, Coors, Turbo Tax & Carnival Cruises. Freudian Slips spotlights irony in short story format.

December 08, 2009

Biting the Silver Bullet

Joseph Tornatore in Coors Light commercial.
The first time I saw the markings on Coors Light cold-activated beer cans turn from blue to white in my hand, I got labeled a slow sipper amongst the partygoers. The second time that I was in the company of this same beer can I was frothing at the mouth filming a Coors Light commercial.

On one hand, one could make a case that the color-changing picture of Rocky Mountains on scraps of recycled aluminum is a crafty invention but not when you are shooting a commercial for the product itself. Actors had to keep those shiny cans frosty cold with the label angled towards the rolling camera. The crew had to keep cans cold in a nearby refrigerator then continuously swap them for warm beers that had spent too much time in front of the camera and thereby warmed to room temperature.

If there is a downside for a fun-loving guy shooting a beer commercial, it’s the overlooked rule that alcohol consumption is prohibited on the set. All day long, take after take, I longed to pop a top and drink from a Silver Bullet cam. There is plenty of truth in advertising for this actor. I played a news reporter in this commercial and I would like to report that this beer was made for drinking.

You can view the entire thirty second Coors Light commercial on Poptent for a limited time.



Anonymous Anonymous said...

Oh wow, I think my friend from high school, John Graves, was in that commercial with you. He is the handsome guy in the glasses.

9:02 PM  
Anonymous et said...

Joe, you look so cool in this Coors Light commercial. I'm impressed!

9:20 PM  

Post a Comment

<< Home

Free Image Hosting at