When Drinkability Becomes Marketability

For weeks, it felt like our refurbished screen house needed a finishing touch of decorum. Call it equal parts inspiration and donation but I ran electric to professionally hang this secondhand Budweiser neon sign behind the bar. Home projects like these often take my wretched hands and the wrong tools way too long to complete. When persistence pays off, I relish sitting back to admire my work.

So I reclined at my new outdoor bar in my new porcelain tiled screen house having what else, a nightcap celebratory beer. As the new Budweiser neon sign casted strange ambient lighting on not only my dark wooded lot but also my Coors Light can, I chuckled about the dueling incongruence…celebrating King of Beers advertising with Silver Bullet liquidity. The Budweiser sign may have to come down on principle. Even stranger but true, I got hired as an actor to be in a Coors Light Crasher commercial. Life has always been a strange brew for me.